About
I’m Rachael Baxter, an Alignment & Accountability Coach.
I help high achievers who know they're capable of more in life understand what in their current identity is holding them back, become the person they need to be to achieve their goals, align their actions to match, and stay accountable while they make it happen.
Many of the people I work with are intelligent, capable and successful on paper. They know what they should be doing. They have goals, ideas, ambitions and potential.
Yet something keeps getting in the way.
They procrastinate, overthink, lose momentum, repeat the same patterns, and know they're capable of more, but they aren't where they want to be.
That's where Next Identity comes in. Because the challenge is rarely a lack of capability. More often, it's an identity problem.
The version of you that created your current results is not always the version that will create your next ones.
My role is to help you identify what's no longer working, define who you need to become, align your actions with that version of yourself, and create accountability while you build evidence for lasting change
Next Identity is a Newcastle NSW based Alignment & Accountability Coaching business supporting business owners, leaders and professionals online across Australia and Globally.
Life has a way of changing us.
Parenting. Separation. Divorce. Grief. Career pressure. Responsibility. Caring for everyone else. Constantly pushing through.
Sometimes it happens because life gets on top of us.
Sometimes it happens because we become so focused on achieving, surviving, performing, or taking care of everyone else that we stop paying attention to who we are becoming.
Most people don't wake up one day and decide to lose momentum, lose direction, or stop living up to their potential.
It happens gradually.
You adapt.
You cope.
You take on more.
You put yourself last.
Or you simply keep operating in ways that once served you but no longer support where you want to go.
Until one day you realise:
You know you're capable of more, but you aren't where you want to be.
That was my experience.
I was functioning, but I wasn't aligned.
I wasn't lacking capability.
I wasn't lacking motivation.
I was operating from an identity that was no longer serving the life I wanted to create.
That realisation became the foundation for Next Identity.
Who do I actually need to become?
I realised I was not simply a product of my circumstances. I was also participating in creating my results through the way I thought, what I tolerated, what I believed, and how I was operating.
And if I could become aware of the identity creating my current results, I could consciously build the identity required to achieve the goals and life I wanted next.
That shift — from doing to becoming — is what Next Identity is built on.
It's something you can consciously change.
The moment I realised identity creates results.
My background
Before founding Next Identity, I spent years working in HR and people leadership, where I saw the same pattern again and again:
Capable, intelligent people who had the ability, experience and potential — but were not operating at the level they knew they could.
Not because they lacked skill.
But because something underneath was out of alignment.
Their confidence.
Their beliefs.
Their standards.
Their self-trust.
Their rules.
Their identity.
I went on to deepen this work through Masters-level training in both Coaching and NLP, strengthening my understanding of how identity, belief systems, behaviour and accountability shape the results people create.
What I do now
Through alignment, accountability and identity-based coaching, I help high achievers understand what's holding them back, become the person they need to be to achieve their goals, and create meaningful, lasting change.
Through Next Identity, I help high achievers who know they're capable of more understand what's holding them back, become the person they need to be to achieve their goals, align their actions to match, and stay accountable while they make it happen.
My work is identity-led, structured and practical.
Together we uncover the values, beliefs, patterns and behaviours shaping your current results, identify what is no longer serving you, and build the identity needed for what comes next.
This is not therapy.
This is not performance management.
This is not motivational hype.
It is alignment and accountability coaching for capable people who are ready to grow.
My approach
I work directly, but with depth.
I will hold space for what is real, but I will not let you stay in stories that keep you stuck.
I believe people are capable of more than they often allow themselves to access — but lasting change does not come from trying harder, pretending, or performing.
It comes from understanding the identity underneath the behaviour.
Because when identity shifts, behaviour changes.
And when behaviour changes, results follow.
Who you are today does not have to determine what comes next.
Work with me
If you are ready to take ownership of where you are and step into what comes next, the next step is a conversation.
Rachael Baxter
Identity Architect | Next Identity
Founder of Next Identity