About
I’m Rachael Baxter, an Alignment & Accountability Coach.
I help high-functioning business owners, leaders and professionals who feel overwhelmed, stuck or disconnected get clear, follow through, and create meaningful change.
You don’t need fixing.
But you do need clarity.
Most people aren’t stuck because they’re incapable.
They’re stuck because they are operating from an identity that no longer fits the level they are ready to step into.
I know that because I have been there.
Next Identity is a Newcastle NSW based Alignment & Accountability Coaching business supporting business owners, leaders and professionals online across Australia.
There was a point where I realised I was functioning —
but not aligned.
On paper, everything looked fine.
But internally, something wasn’t sitting right.
And I could see the gap —
between where I was and the level I knew I was capable of.
That’s where everything changed.
Not by doing more.
But by stepping back and asking:
Who do I actually need to become?
I realised I was not simply a product of my circumstances. I was participating in creating them — through the way I thought, what I tolerated, what I believed, and how I was operating.
And if I could become aware of the identity creating my current results, I could also begin to consciously create the identity required for what came next.
That shift — from doing to becoming — is what Next Identity is built on.
It’s something you can consciously change.
That question changed the way I saw everything.
My background
Before founding Next Identity, I spent years working in HR and people leadership, where I saw the same pattern again and again:
Capable, intelligent people who had the ability, experience and potential — but were not operating at the level they knew they could.
Not because they lacked skill.
But because something underneath was out of alignment.
Their confidence.
Their beliefs.
Their standards.
Their self-trust.
Their rules.
Their identity.
I went on to deepen this work through Masters-level training in both Coaching and NLP, strengthening my understanding of how identity, belief systems, behaviour and accountability shape the results people create.
What I do now
Through alignment, accountability and identity-based behavioural change, I help clients gain clarity, rebuild confidence, stop self-sabotaging, take aligned action, reconnect with themselves and create sustainable success.
Through Next Identity, I help business owners and leaders evolve their identity to achieve their next level of success — personally, professionally and in business.
My work is identity-led, structured and practical.
We look at how you currently operate, what patterns are driving your results, what identity has helped you get here, and who you need to become for what comes next.
This is not therapy.
This is not performance management.
This is not motivational hype.
It is alignment and accountability coaching for capable people who are ready to grow.
My approach
I work directly, but with depth.
I will hold space for what is real, but I will not let you stay in stories that keep you powerless.
I believe people are capable of more than they often allow themselves to access — but real change does not come from pretending, forcing or performing.
It comes from understanding the identity underneath the behaviour.
Because when the identity shifts, the behaviour changes.
And when the behaviour changes, the results follow.
Who you are is optional.
Work with me
If you are ready to take ownership of where you are and step into what comes next, the next step is a conversation.
Rachael Baxter
Identity Architect | Next Identity
Founder of Next Identity